Brand storytelling software#
Brand storytelling series#

Redbull is well known as being a brand that empowers its audience to live their lives to the fullest. Let’s all take a moment to remember the old school Redbull gives you wings ads. This campaign is proof that if done right, using data to build a brand story around it is very powerful. And it didn’t stop here, in 2018, Huggies released a campaign putting a focus on dads. Between March and August 2016, sales of Huggies Newborn Diapers increased by more than 16% and market share rose by more than two share points. The initiative was a success by giving Huggies a new image, one that’s empowered with medical authority. In order to emphasize the importance of hugs, Huggies partnered with Ogilvy to launch volunteer hugging program in Canada hospitals. So, the brand went on a mission to leave no baby unhugged. Over 600 studies revealed that hugs help stabilize babies and improve brain development. They found the perfect insight that was also a perfect fit with their brand. Huggies, the diaper company, had to find a way to deliver an experience that will go beyond double leak protection.

Brand storytelling series#

The campaign featured a series of fun and smart ads targeting an audience who grew up with the ‘80s and ‘90s music. It made total sense for a brand like Spotify to create content around the ‘80s and ‘90s nostalgia trend and take it to the next level in advertising. Creative, right? Here’s what they did:įor 2019, they addressed the generation X with specific messages all across London. Instead of presenting all the results in a press release, they had the perfect insights for billboard ads. It first started with the now-famous Wrapped campaigns back in 2017 when Spotify wrapped up all the listening habits of their customers and used the data in a creative way. Spotify uses data storytelling in its communication strategy by combining cold data with a human touch. A well-known brand that speaks from an authentic point of view. Spotify is one of the first brand storytelling examples that came to mind when putting this article together.

Brand storytelling software#

See how some of the biggest brands in the cosmetic, banking or software industry are communicating their brands in a creative way. In this article though, we want to focus more on showcasing some brand storytelling examples that anyone can get inspiration from. And so we already talked about the importance of having a brand story.

We here at Flipsnack are big fans of telling stories. Instead, the copy for the Beetle car talked about the flaws of this car. In an era when most automotive brands designed and advertised their cars to be bigger, wider and more flamboyant, Volkswagen’s strategy was different. It was one of the first authentic brand storytelling examples.

Why? Because it told a different story than what other car brands did at the time. Simon Sinek Brand storytelling in the ‘60sĪny Mad Men fans out there? Remember the vintage Volkswagen ad that advertised the Beetle in the ‘60s? You must know it. Often, the degree in which a brand manages to have a smart communication strategy is the differentiator between a product being remembered or easily forgotten. You see, in the Instagram and Tik Tok day and age, it’s utterly difficult for a brand to stand out.Īnd so, the ones that get storytelling right and manage to tell narratives that have meaning for their audiences do make it. Stories are an effective way to transmit important information and values from one individual or community to the next. We put ourselves in the character’s shoes and thus, are able to view things from a different perspective. A study conducted by Berkeley University in 2013 shows that stories change our brain. It is scientifically proven that our brains love stories. The story behind, if you want to put it in simple words. Everyone working in marketing, PR or advertising is talking about how brands should adopt (if they didn’t already) storytelling as a content strategy for their brands.īut for me, brand storytelling is just a fancy syntagm that represents what a brand is all about. As a marketer, I bet you heard and read about “ brand storytelling” a couple of hundred times over the past few years.